The first stop is The Kooples!! I fell in love with this boutique when I studied abroad in France. Simple and elegant probably are the best description for its style! Chic is back to the street! Here is a lovely girl who works in the boutique: Scallop short with buckle black boots, classic but with a hint of rock. Best representative of the store itself!
The second stop is Lazy Oaf! It's a pop graphic, print focused illustration label. They sell a wide range or products, from graphic T-shirt, funky sweaters and hats to accessories and stationery. I really like their greeting cards, great humor!
The third stop is Play lounge! Nothing to do with fashion here. It is a design conscious toyshop both for adults and kids. This store reminds me of my college roommate + best friend! She will fall in love with it right away if she was here.
That is for today! I will keep working on the Cool hunting project and find more cool and interesting things around London!
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